L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, 7LA Lightest Auburn

New and Improved Superior Preference Hair Color from L'Oreal Paris. The same beautiful color result you know and love now for up to 9 weeks of fade-defying color. Superior Preference is suitable for all hair types, provides beautiful gray coverage, and is powered by a new fade-defying system for long-lasting rich tones. Our new oil-in-gel formula has a no-drip texture which offers better hair adherence and combined with the Shine Protect Conditioner, hair will be left soft and silky to the touch. Superior Preference is available in over 50 luminous shades that range across a wide spectrum of different tones. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. A perfect concentration of long-lasting dyes combined with conditioning gel texture for better hair fiber coating. Provides long-lasting rich tones and up to 9 weeks of fade-defying color Now with a no-drip texture, the new conditioning gel formula offers an improved experience, better hair adherence and a more precise application Shine Protect Conditioner is infused with a UV filter and Vitamin E. The Shine Protect Conditioner helps keep first day color vibrancy and provide silky, resilient hair One Superior Preference Hair Color Kit has everything you need to color at home with confidence. Kit includes Color Gel, Developer Creme, Shine Protect Conditioner, 1 pair of gloves, and an instruction leaflet Made in Mexico Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box. Discover Superior Preference luminous and fade-defying hair color by L'Oreal. Over 50 rich hair color shades with shine, conditioning and an elevated fragrance. ©L'Oreal Paris

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